We introduce new demographic variables in gemiusAdReal, allowing you to perform more detailed audience analysis. The available variables will vary by market depending on local data availability. New demographic variables will be available for …

The Share of Voice (SOV) metric will now be available in gemiusAdReal in the Table view and API, improving usability in your analyses and reports.

We are pleased to present a few changes introduced in the gemiusAdReal interface to improve the Table view and Excel pivot table creation. These improvements will help you focus on the data that matters and prepare reports faster.

On Wednesay, January 4th, a deployment of a new backend was introducted in gemiusAdReal. According to this, we are presenting some changes in the product interface.

Starting from 5 of October we are presenting changes in AdReal API. We recommend to get familiar with API changes and prepare to update and adjust tools using API. Please find the scope of changes below.

Starting from 20th of January we are presenting updated metrics' names in gemiusAdReal.

On December 2nd we launched a new version of notification section in gemiusAdReal.

We are happy to inform you that we have launched a new version of gemiusAdReal newsletters landing page. From now on, all previous newsletters and the new ones are available on the www.newsletter.gemius.com website.

Due to the increase of GIF based creations and many questions from our clients, we would like to remind you the definition of a video material used by gemiusAdReal for classification of ads in Facebook environment. 

Starting from 17th of July, we are introducing a new feature enabling you to see the exact position of all display and text creatives on a given website.